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  Our Ambition and Progress

  We want everyone to enjoy our products responsibly,therefore we apply our Global Smart Drinking Goals to provide consumers with transparent informationand choice. We support the World Health Organization (“WHO”) target of reducing harmful use of alcohol by at least 10% in every country by 2025, and the ambition of the UN SDGs to strengthen the prevention of harmful use of alcohol globally.
  As a pioneer in promoting Smart Drinking, we have been collaborating with public health experts since 2016 and introducing effective initiatives and measures to fulfil our commitment. We continuously aim to improve social norms, drinking cultures and road safety in markets around the world by working closely with different stakeholders, implementing responsible marketing campaigns and educating consumers.
  

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  In China

  Launched the 1st Chinese-translated edition of the “Management Practices for Safety Roads” toolkit which was co-developed by AB InBev Group and the United Nations Institute for Training and Research (UNITAR)
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  In India

  In India, Budweiser APAC has also contributed to road safety by taking part in Safer Roads for Gurugram (“SRFG”) initiative in 2019. Our contributions were awarded with the prestigious Gold SABRE APAC award under the “Associations” category for “Creating an association of multi-sectoral partners to accelerate road safety in Gurugram”. Our involvement was to on-board key corporate partners and launch a data dashboard and e-learning module on road safety.

  
  

  Safer Roads for Gurugram (SRFG) is an integrated, inter-sectoral, and pan-stakeholder initiative to en-hance road safety in Gurugram. SRFG was launched in March 2018 as an outcome of an memorandum of understanding with the Transport Department, Haryana Government. The objective of the initiative is to align with the Haryana Vision Zero to strengthen the existing mechanisms and systems on road safety, helping create and implement unique and innovative solutions (gurugram.saferroads.in)

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  Global Smart Drinking Week

  We evolved our previous one-day campaign into a “Global Smart Drinking Week”. The immersive week aimed to raise public awareness of the dangers of drink-driving and promote smart drinking. In China, our employees joined forces with traffic police and carried out “Don’t Drink and Drive” campaigns. During the week, 2,553 volunteers participated, visiting 689 outlets to promote smart drinking and moderation. The campaigns integrated street culture with the aim to engage young people and turn the concept of zero-drink driving into an aspirational lifestyle. Our brand, Harbin Beer (“HAPI”), launched its Smart Drinking short film and revealed an exclusive Harbin no alcohol beer with brand ambassador Lay Zhang, a pop singer in China, to confront drink-driving behavior and pave the way for positive social norms among the younger generation.