In March 2025, Bud APAC brought together leaders, partners and local officials as part of our “Cheers to Nature” activation, highlighting the importance of water stewardship in our communities. Through watershed showcases and brewery events, we demonstrated our collective efforts to improve water use in our operations and water availability and quality in local watersheds. For example, in South Korea, we showcased how Icheon Brewery has improved water use efficiency.

Brewing great beer starts with simple, natural ingredients – made possible by our farmers. Growing high-quality crops like grain and hops require expertise and dedication. As part of our “Cheers to Farmers” activation, we hosted events across various markets to celebrate our farmers. In China, we celebrated our partnership with Jiangsu Nongken Group, showcasing co-developed premium barley varieties. This event marks a milestone in localising premium beer ingredients for Bud China. Their malt – rich in colour, aroma, and smoothness – meets high-quality brewing standards. In India, we celebrated the Barley Growers Day with around 350 farming partners, fostering knowledge exchange and celebrating sustainable agriculture leadership.